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    * Russia Beyond the Headlines *

    RBTH Network

    روسیه ورای سرمقاله ها


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    (Wikipedia) - Russia Beyond the Headlines Russia Beyond the Headlines Type Format Publisher Language Headquarters Circulation Official website
    Newspaper
    Broadsheet, Tabloid, Berliner
    Eugene Abov
    English, Italian, Spanish, French, German, Bulgarian, Macedonian, Serbian, Portuguese, Chinese, Japanese, Korean, Greek, Croatian, Serbian, Macedonian, Indonesian, Arabic
    125 993 24 bld.4 Pravdy street Moscow, Russia
    9.7 mln
    www.rbth.com

    Russia Beyond the Headlines (RBTH) is a multilingual news and information resource that offers news, comment, opinion and analysis on culture, politics, business, science, and public life in Russia. The resource is sponsored by the Rossiyskaya Gazeta, the Russian government’s official newspaper

    Russia Beyond the Headlines publishes print supplements in 22 influential international newspapers in 16 different languages in 26 countries of the world. RBTH also has 18 websites in 16 languages.

    In its print supplements and on its websites, RBTH covers current affairs and public phenomena in Russia, relying on professional, independent Russian and foreign journalists. In addition, RBTH publishes a wide range of expert opinion on Russia''s actions in the international arena and on the processes taking place inside the country.

    Contents
    • 1 Mission
    • 2 Structure
    • 3 Editorial values
    • 4 Financial operations
    • 5 Worldwide network
    • 6 Digital presence
    • 7 Russia Direct
    • 8 The Kompass
    • 9 Sociological and marketing research on the readership of print supplements
    • 10 Criticism
    • 11 References
    • 12 External links

    Mission

    RBTH is a link between Russian society and a foreign audience, offering its media platforms for a balanced and professional international dialogue.

    RBTH collects, selects and publishes in foreign languages topical reports about Russian politics, public life, culture, business, science, history and other areas that are usually not covered by foreign media for their domestic audiences.

    Structure

    Russia Beyond the Headlines is a news and information resource sponsored by the Rossiyskaya Gazeta publishing house.

    Rossiyskaya Gazeta is the Russian government’s official newspaper of record and provides the official publication of all laws and government decrees, for which it gets compensation from the federal budget. In addition to its official functions, Rossiyskaya Gazeta is a general-interest daily newspaper, offering its readers a diverse and quality content and receiving income from commercial advertising and sales of the paper. It is this revenue that provides the RBTH project with its funding.

    RBTH has editorial and output teams, separate from Rossiyskaya Gazeta, that prepare material for publication in print supplements to foreign media outlets and on its own websites in different languages.

    The RBTH editorial team consists of the Central Desk, which produces material shared across countries and regions, and of regional clusters, where this material is adapted to specific countries, adding themes relevant for a particular region. In addition, each regional division of RBTH publishes material on bilateral relations with Russia.

    Editorial values

    In its editorial policy, RBTH is guided by principles of quality journalism, balance and impartiality, relevance for the audience, representativeness, as well as compliance with the journalistic standards, editorial rules and traditions of papers in which RBTH content is published.

    Most published material is written by freelance authors specifically for RBTH. Some materials are borrowed from other Russian media (Vedomosti, Kommersant, Rossiyskaya Gazeta, Russky Reporter, The Moscow Times and others) with their permission.

    Financial operations

    RBTH operations are financed by Rossiyskaya Gazeta as well as from RBTH income from sponsorship and commercial advertising.

    Foreign partners taking part in the printing and distribution of RBTH print supplements (sections) receive full or partial compensation of their costs associated with the production of the Russian supplements (paper, printing, distribution) as well as for providing RBTH with additional services in promoting the supplements and in studying readers'' feedback.

    Worldwide network Digital presence

    RBTH maintains 18 websites in 16 languages and publishes monthly supplements about Russia in 28 newspapers in 22 countries. RBTH’s total audience is 32 million. RBTH’s online resources also include mobile versions of its website, an iPad app available in English and German, digital magazines, a number of special sections on various topics, and the analytical media outlet Russia Direct.

    Russia Direct

    Russia Direct features articles, white papers and monthly memos that provide the kind of nuanced understanding required by those with a deep involvement and interest in U.S. and Russian foreign policy.

    Russia Direct is a forum for experts and senior decision makers from both the United States and Russia to discuss, debate and understand the issues in U.S.-Russian relations from a sophisticated vantage point. Long-term, the goal of the project is to improve multilateral relations at the interpersonal, inter-agency and intergovernmental levels

    The Kompass

    The Kompass is a complete guide to the UK-Russia Year of Culture in the UK. It specialises in culture and entertainment and is dedicated to the most dynamic and adventurous readers. The Kompass is part of Russia Beyond the Headines (RBTH), the official media partner for the UK-Russia Year of Culture.

    All events taking place in the UK throughout 2014 in the context of Year of Culture sre be listed on The Kompass, with selected highlights enjoying special coverage on the website. Readers are also be able to find event reviews, features aimed at introducing the British public to Russian culture and to its connections with Britain, and opinion pieces written by high-profile British and Russian personalities.

    Sociological and marketing research on the readership of print supplements

    Under the existing agreements, RBTH''s newspaper partners conduct regular audience surveys in order to assess readers'' awareness of the project and feedback on it.

    During a survey, some 500-600 respondents are asked how often they read or skim through the Russian supplement, how much time they spend reading it, which topics they are most interested in and which topics they would like to see covered in future issues, how they view the current state of affairs between their country and Russia, etc.

    Data collection and processing methodology as well as analysis and collating of this information are carried out by independent consultants. They ensure impartial interpretation of the collected data along the key indicators of project effectiveness.

    These surveys make it possible to spot changes in readers'' awareness of the project, study the social and demographic profile of the audience, and learn readers'' interests and their attitude to developing relations with Russia.

    The RBTH audience is a wide circle of well-educated, well-to-do and socially active people who are readers of influential national newspapers. The core of the total readership of all of the RBTH print supplements, over 34.5 million people, is made up of political, cultural, expert, business, and academic elites. RBTH websites have a combined monthly readership of X people.

    Criticism

    RBTH pays newspapers to include its supplements, part of a wider effort by the Russian government to exert soft power that includes heavy investment in international television network Russia Today. At the earliest stage of the project in 2007 Slate magazine criticized RBTH for its poor writing style and political agenda, saying "beneath the shattered syntax of these laughable pieces beats the bloody red heart of the tone-deaf Soviet propagandist."

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