• Section: Media /Monday 26th January 2015

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    * DNA India *

    دی اِن اِی ایندیا

    Launched on July 30, 2005, in Mumbai, dna is an English broadsheet daily owned by Diligent Media Corporation, an Essel Group company. Within a short span of seven years, dna has fast entrenched itself into the lives of the young and dynamic readers in India’s financial capital of Mumbai, in the IT Capital Bangalore, and other key cities such as Pune, Ahmedabad, Jaipur and now Indore. Through news, views, analyses and interactivity, dna provides readers with a composite unbiased picture of the city, the country and the world around them. Today, dna is the second most read English broadsheet daily in the city of Mumbai and is the preferred choice of 15.06 lakh readers in Mumbai alone (based on total readership for Q4 2012 from Indian Readership Survey). Different Strokes for Different Folks: Having a diverse range of products and sections dna is for everyone in the family. With a diversified portfolio including some of the most famous titles like dna Money, dna After Hrs, the Sunday Mag, etc, dna has ensured that there is something for everybody in it. Apart from the print edition, dna is India's first newspaper with a responsive and dynamic website (www.dnaindia.com). Its e-paper edition is available at (epaper.dnaindia.com). You can follow DNA on Twitter (www.twitter.com/dna), on Facebook (www.facebook.com/dnaindia), on Pinterest (www.pinterest.com/dnaindia) and YouTube (www.youtube.com/dnaview). Content is also offered by dna through dna Syndication (www.dnasyndication.com) a content licensing division of Diligent Media Corporation Ltd. and is solely responsible for Content Syndication and allied services for the newspaper dna, dna Sunday and the website www.dnaindia.com About Essel Group Essel Group is among India's most prominent business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education. The Group started business in 1976 with a commodity trading and export firm, Rama Associates Limited, and has since then metamorphosed into a conglomerate that is a symbol of the ingenuity and power of Indian entrepreneurship, with worldwide operations and a workforce of nearly 8,000 dedicated employees. (Wikipedia) - Daily News and Analysis   (Redirected from DNA India) Daily News and Analysis Format Owner(s) Publisher Editor Founded Language Headquarters Circulation Readership OCLC number Website
    Daily News and Analysis
    Diligent Media Corporation (Joint venture between Zee Media & Dainik Bhaskar Group)
    Deepak Rathi
    C P Surendran
    30 July 2005
    260,000 daily(Mum))
    456,000 in Mumbai (IRS 2012)

    Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.

    • 1 Launch
    • 2 Getting rid of the edit page
    • 3 Circulation
    • 4 Editions and supplements
    • 5 Online editions
    • 6 Marathon
    • 7 See also
    • 8 References
    • 9 External links


    A high-profile advertising campaign with the tagline, "Speak up, it''s in your DNA", preceded the birth of Daily News and Analysis in 2005. The context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.

    Getting rid of the edit page

    In an announcement on its front page on 1 February 2010, former editor-in-chief Aditya Sinha announced that DNA would drop its "edit page," the section containing editorials, analysis and opinion. DNA''s decision was considered bold and attracted much criticism in the field. DNA subsequently began providing, where appropriate, expert opinion and comments in different pages of the newspaper.


    In October 2011, as per the Media Research Users Council''s Indian Readership Survey (IRS) Round II, DNA’s total readership to be 1242,000 in Mumbai and an average per-issue readership across its six editions, of 824,000. IRS also ranked DNA as sixth among the top ten English dailies in India. DNA is the second most-read English broadsheet in the city of Mumbai.

    It registering 86 percent growth in average per-issue readership over the five years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 444,000. It also has the highest percentage of readers (36.3 percent) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52.2 percent) or fall in the socio-economic classes A and B (73.5 percent).

    In 2012, Quarter, DNA added 21,000 readers, taking its all India readership to 9.3 lakh.

    In February 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorised Ernst & Young to certify its circulation figures. They submitted their report in July, putting its paid circulation at 270,000.

    Today, DNA is the preferred choice of 1506,000 readers in Mumbai alone (based on total readership for Q4 (fourth quarter) 2012 from Indian Readership Survey).

    Editions and supplements

    DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad, Jaipur and Indore.

    DNA ''s business section is called DNA Money and DNA''s entertainment supplement is called After Hrs.

    Online editions

    The DNA website is www.dnaindia.com. The paper is also available on their e-paper site and on its syndication site. They also have online presence on social media and there are news apps for mobile phones.


    DNA organises a yearly Mumbai marathon called ''DNA I Can'' for women only.

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